Shaping cross-border business

Why locationperspectives

Deciding on location is a one-of challenge for most companies

A decision with far-ranging and costly implications

It cannot easily be reversed

Working with in-house resources to address location issues has the benefit of their understanding corporate DNA and deep technical knowledge about the product and services

But will they:

  • Have insight on the broad array of location options and feasibility of “What works where”?

  • Have the field experience, methodology and tools to cast a robust location decision?

  • Focus on top-of-mind locations only to be confronted with saturation effects?

  • Be able to take an objective stance?

Locationperspectives draws on 30 years experience with cross-border business, globally. For all corporate activities: headquarters, manufacturing, distribution, Shared services & GBS, and R&D

It has learned that:

  • Robust analytics are essential, but that local experience and practical insights make the difference

  • Each company and each project has its specific solution, reducing publicly available/generic rankings to a reference frame at best

  • Cross-border location decisions are not just about picking a site, but often about corporate transformation projects

  • Weak project design and implementation are the main causes for disappointment on cross-border projects 

Our principles

  • Work with rather than for a client

  • Bring new perspectives

  • Share experience

  • Think straight, talk straight

  • Deliver results

Your benefits 

  • Accelerated decision making

  • Accuracy, through robust analytics and real-time insights

  • Flexible support, fitting your and your stakeholder’s needs

  • Actionable recommendations, implementation support

  • Market-competitive, flexible fee models

The team

Locationperspectives was founded by Elias van Herwaarden and brings together an associate network of experienced sourcing, location and FDI experts from around Europe. Including

  • Elias van Herwaarden. Elias assisted over 650 companies in their cross-border projects through the last 30 years. Through that period, he conducted field work in 47 countries and over 250 cities globally. He conducted corporate expansion and footprint optimization for manufacturing, head-offices, GBS/Shared Services and R&D – from initial strategy development through implementation. He also consulted to over 100 economic development and investment promotion organizations, as well as real estate developers. Elias teaches International Business Strategy at two universities and is a member of the Site Selectors Guild

  • Sunny Hindwani. Sunny has assisted more than 150 companies through their location decisions globally. Sunny is a multi-lingual and experienced foreign direct investment and location strategy professional with strong skills and expertise in international expansions. He has a unique, practice-based, understanding of whether and how European cities and regions can support foreign investment projects

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